[Intro]

Ladies and gentlemen,
after twelve weeks of research—

We found it.

[Verse]

The lights went low at nine-oh-three,
A pie chart rose majestically.
The first slide read: USER INTENT.
The second showed where users went.
The senior partner raised one hand:
"Our finding's simple to understand.
Human behaviour, when closely viewed,
Responds to things humans want to do."

[Pre-Chorus]

Weeks of data. Terabytes.
User journeys. Sleepless nights.
Now behold the paradox
In digital economics—

[Chorus]

People click what they want to click,
That's the revolutionary trick.
Give them something they desire,
Watch engagement climb up higher.
Three months, six suits, one major breakthrough:
People mostly click on things they want to.

[Verse]

A graph appeared called WANT TO KNOW,
With green above and red below.
"Curiosity," the partner said,
"Creates a pathway through the head.
The gap between the known and not
Is commercially where clicks are caught."
Frank raised his hand. "Is that suspense?"
The partner said, "We say intent."

[Chorus]

People click what they want to click,
That's the revolutionary trick.
Hide the noun and raise the stakes,
Measure every choice it makes.
Three months, six suits, one invoice due:
People mostly click on things they want to.

[Instrumental Break]

[Bridge]

[Maya]
What about public importance?

[Consultant]
Can you define that as a metric?

[Frank]
I can define the nearest exit.

[Build-up]

Want to know.
Need to know.
Which one makes the numbers grow?
Need to know.
Want to know.
Put the better headline first.

[Final Chorus]

People click what they want to click,
Now the newsroom's got a brand-new trick.
Curiosity becomes a chart,
And every headline hides a part.
Gordon says, "Fantastic. Phase Two."
Frank says, "I want to click the door behind you."

People click what they want to click.
Apparently
this required consulting.

[Outro]

The final slide reads:

QUESTIONS?

Frank has several.